They clearly want phone calls to their business, as they offer a massive discount for calling. But both of the ad extensions are tailored to bringing people to their site for more. Every time you use extensions, make sure they are helping or improving your call to action. Bookmark this post and keep this list as a reference, you can use it anytime you create your next Google Ads campaign to quickly find which extension your Ad needs to give you the results your business needs.
With modern technology, we can be walking down the street, see a pair of shoes that we like, head to Google and locate a store that sells them within thirty seconds or less.
With the invention of online commerce, you can either see it as a threat to your local business or a tool for growth. If you are running a local business with a brick and mortar presence, location extensions will be your best friend.
Combining the efforts of online and offline marketing and sales can help you boost revenue faster than treating each as their own separate functions. Meaning the chances of you bringing online searchers to your offline stores is growing with each passing day, month, and year. Location extensions work by showcasing your local business address on the actual ad for given search results.
Clicking on the location extension will count as a click, just like clicking on your website. Setting up your location extensions takes a bit more work than your average ad extension because it requires you to link your Google My Business account.
Then, click the plus sign to add a new extension, and select the location extension option from the drop-down menu:. If you have multiple business locations, you will be able to add and edit them, selecting between them depending on what campaigns you run. After connecting your GMB account, you should see location extensions waiting for you to use in the ad extensions tab. They will search for your products, find the affiliate extension, and then head to that local store to buy your product off the shelf.
They can choose between multiple ways to buy your product. They can be used by national retail brands, brands that sell products to other retailers, or even businesses with multiple locations in the same general area. For instance, if your store has three locations in Los Angeles, you can provide all three of those. From here, you can begin setting up general retailers by linking your accounts and locations to local retail shops based on country of operations:.
Select a store, and Google Ads will take care of the rest. You should instantly see an example of how the ad extension will look on your ad:. The great part about callout extensions is the ability to extend your ad copy significantly, giving you room to place quick bits of information into your ad that generally would be forced into your descriptions and headlines.
They are simple, short phrases that mostly focus on your features and any bits of compelling info that could push consumers over the edge from indecisive to buying. When callout extensions show up on your ads, you can have anywhere from two to six at once in addition to your ad text.
Instead, use that space for benefits. Benefits are what people care about, not features. They care about speed and reducing crashes. About a smooth, better experience. Callouts are a perfect place to add features without hindering your benefits, combining both for maximum impact. One big mistake that people make with callouts is just adding them without tweaking the advanced settings based on each campaign. To get the job done and finally close Google Ads so you can stop pulling out your hair.
This is where callouts really start to excel. Advanced options allow you to select device preferences, scheduling, and more.
Looking at key aspects of your business can inform your positioning strategy to be used with callouts. Take your callout extensions to the next level by offering specific and customized options for every searcher. They do. Taking them away dropped their. Callouts are easy to add. They are extremely easy to add and they provide tons of value for how little effort is needed to use them. Clicking on the first link to purchase might seem a bit overwhelming. In this case, it would help a user who wants to learn more about it before heading to a purchase page.
That is pretty limiting when you likely have multiple pages that consumers would like to see, right? If you are advertising for socks, add sitelinks for different sock types. Sitelink extensions allow you to add tons of additional text too. For character limits, you can add. They will essentially look like callout extensions but with links back to your site instead of just plain text.
If you decide to add descriptions to fill it out more and provide additional info, they will look like this:. The default setting is your account, which means that this sitelink you create is added at the account level, applying to every and any ad you create or have created. In the advanced options settings, you can again tailor your sitelinks based on the same features as callouts:.
Call extensions are your best bet at capturing business leads that need help, products, or information fast. On Mobile, call extensions will show as clickable buttons for ease of use, which makes them even more effective. You can also use call-only ads if you want to drive more calls from mobile phones.
Use the most relevant and necessary extensions, and give extra pieces of information to make users want to click on your ads. By the end of , the number of mobile phone users is forecast to reach 4. While adding your extensions and building your strategy keep in mind that desktop and mobile SERPs differ from each other. There is an advantage of using ad extensions to create your mobile SERP dominance. Use as many extensions as you can of course, they need to be relevant and not repeating the same information with the ad text!
For this problem, you can develop many different strategies but I just wanted to stress what you can do with the extensions. Do not rely on only optimizing extensions for this problem, use other components of Google Ads, too. Everybody can run good campaigns and ads on Google. If you screwed up something, you need to go through your account from the bottom all the way to the top. This is what they used to look like in :.
And Google has also reduced the number of Sitelinks from a maximum of twelve to six. The point is, the number, type and design of Sitelinks will keep changing over time. The optimization methods to get Sitelinks, however, will largely remain the same. Besides rankings, your CTR is one of the biggest factors in successfully generating organic traffic.
If a keyword gets 10, searches each month, this means that the first result gets 3, clicks. Now imagine that the first result also gets Sitelinks. Since the Sitelinks now dominate the top half of the page i. Keep in mind that Sitelinks also show up in paid search results. One study found a direct correlation between sitelink visibility and the CTR. The lesson: if you want more people to click on your site in search results or ads, get Sitelinks.
When you see Sitelinks on a website, it is a sign that Google trusts that website enough to give them Sitelinks. Understand that Google knows Sitelinks take up nearly the entire above the fold screen real estate.
This pushes all search results further down the fold. This makes Sitelinks a great way to educate people about your products, and improve brand awareness.
When a user visits your website, chances are they will browse through the homepage, product and service pages. Are they going to visit your most popular blog post? Or will they dig around to find the resources page that gives you your best conversions? With Sitelinks, however, these popular links will show up in search results, driving traffic to your most important pages. There is no direct way to get Sitelinks for your website.
Unfortunately, there are no fixed steps that you can follow to get Sitelinks on your website, but you can follow a process to increase your chances of getting Sitelinks. The first step in getting Sitelinks is to make sure that you use a unique brand name for your site. There could be thousands of companies that make ice cream all around the world.
How can Google figure out which one is yours? For instance, take the example of QuickSprout. It is a unique name and no one is using it apart from Neil Patel. In rare cases, brand names will qualify for the first page result even though they have generic name. Apple is a great example of this. But, if you are at the stage of choosing your domain name , or deciding on a name for your business — avoid using keyword matching domains.
Go for something more unique. And while typically associated with things like review snippets, and recipe snippets, you can do a lot more with structured data.
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