In this episode, we feature Mongchin Yeoh otherwise known by her social media moniker 'Mongabong'. With a follower count of over k on instagram, she is no stranger to being a public figure.
A social media influencer creating content largely on beauty and make up, we dig deep into how she got started, the doubts and support she got and some of her motivations while having an image to keep on.
WhyidoWhatido socialmedia influencer Why I do what I do is a weekly series where we showcase uncommon professions and what it takes to go down that career path. They pose for photos, get paid hundreds to thousands of dollars for a sponsored post, and go around events socialising — influencers have it easy, don't they?
We spoke to Yeoh Mongchin, 26, better known by her IG handle mongabong , who has over , followers to date, to find out what it takes to be a beauty and lifestyle influencer. Introducing herself as a Social Media Marketer instead, Mongchin was almost too embarrassed to be called an "influencer" because of the negative connotation that comes along with it, not that she disagrees. To associate every influencer with the aforementioned traits would be unfair, so it's only understandable why Mongchin tries to avoid using the term "influencer" when people ask what she does.
Though she explains it's not all that bad, especially when more people are increasingly starting to see influencers as a legitimate job. Businesses shifting to engage influencers rather than buying ad spaces show just how powerful social media has become.
A post shared by Mongchin Yeoh mongabong. The first time I meet Wendy Cheng, popularly known as Xiaxue, I ask her to take me to a place from her childhood. This is a lot of information from someone I have never met, but upon meeting her I soon become immune to her provocative manner of speech. In primary school, she topped her PSLEs. She was praised, loved, and boasted about by parents and teachers alike.
She could barely get through a quarter. And when it was time to share about their dream occupations, other students spoke about becoming engineers, psychologists, scientists. By lunchtime that day, she had decided to give up her aspirations of being the cream of the crop. Ready to wear her new personality, she joined a gang, but only for one week. She started dating boys and she got arrested for shoplifting. Around that time, her blogging career started. Wendy was never a girl to toe the line or strike a balance.
She could be the smartest and most obedient child, but she quickly learned that it was far easier to be a rebel without a cause—and for the same amount of attention. Her online personality, Xiaxue, born around this time, works in the same way. I ask her: if your fame were to be taken from you today, what would you do? She looks tired, but not from a lack of sleep. She seems weary. Her career is not what it used to be and she knows it.
Within minutes we get to discussing GE Unhappy with her words, online users triggered a series of events in an effort to cancel Xiaxue: controversial decade-old tweets of hers surfaced, thousands signed petitions demanding she be punished, calls were made to the police, and a feud with singer Narelle Kheng erupted.
I was genuinely worried for the future of Singapore. Again, I question her statement. She goes on to share her disdain for the hate she received, explaining that to take power away from a word, it has to be normalised. I grew up seeing businesses, buildings, all with the name Oriental.
It would have never occurred to me that it would be a derogatory term. She softens her face, sits upright, and brings the tone of her voice down a notch. Quek did so by putting together an email template for people to blast companies with and persuade them to stop working with Cheng. That document has since been removed. Quek had also gone public about the case amid ongoing legal proceedings. You must be logged in as a Coconuts User to comment. Skip to main content Skip to primary sidebar Skip to footer.
By Coconuts Singapore.
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